CAT Social Media
Audience Insight
Experienced Social Media Manager
Helping you to understand your data
Analytics & Reporting
Pumping information out on social media can take up a lot of valuable resources which is why it is important to measure the impact. Each social media channel has a unique set of metrics designed to help you understand how your content is impacting your audience. Understanding the results means that you can modify your content in a targeted way.
Increasing Engagement
Why is measuring engagement important? it shows you how well your content is resonating with your audience. The more likes, retweets, shares and comments you get, the more people see your brand. See people who engage with your content as micro-brand ambassadors. Through social media, they are sharing your messages to their friends and connections, thus building your brand reputation.
Using Social Media for Monitoring
Companies, governmental instituions, celebrities, journalists and NGOs all have one thing in common - they monitor what is going on around them. What are people saying online about your brand? What are they saying about competitors? Understanding this kind of intelligence can help improve your marketing strategy and ensure brand health.
Build a Community
Why is an online community important? Because these are the people who are interested in what you have to say. In a way, they are your repeat customers. They consume your content and are most likely to engage with it. They coud be your partners, stakeholders, customers, users or even competitors. Like any consumer, they need nurturing.
Identifying Influencers
Most people can think of a mainstream influencer, but what about micro-influencers? These accounts are credible, trusted and your best friend.
Understanding your Audience
Who are your audience? When are they most active? Who influences them? What type of content resonates the best? What´s their preferred channel? Understanding your audience allows you to produce the best content, at the best time, on the best channel. Result? Increased impact of your messages.